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Top Tips
Nonprofit Services Consortium -- "Communications Peer Circles" Many nonprofit organizations often share the same missions and objectives; unfortunately, they do not always share their experiences and lessons learned. NSC's Peer Circles help bridge the gap between learning and information sharing. NSC offers two facilitated Peer Circles in 2010 that will help you network, share knowledge, materials and support in a facilitated learning environment. Best of all, the cost to participate is FREE! Communications Peer Circle will be facilitated by Joe Mueller, Director of Public Relations, Greater St. Louis Area Council, Boy Scouts of America and President of the Community Service Public Relations Council (CSPRC). Joe is also author of the Nonprofit MarComm Blog devoted to helping individuals and nonprofit organizations develop successful marketing and communications strategies. The first peer circle will concentrate on developing a plan for marketing and communications with future circle discussions delving deeper in to various strategies and tactics . See details.
“From Carmaggedon to ‘Preparation Pays Off’” One day after the re-opening of I-64, the December 2009 CSPRC luncheon featured a look at how the Missouri Department of Transportation (MoDOT) effectively crafted a successful public relations campaign for the highway’s two-year closure from MoDOT Community Relations Manager Linda Wilson. Storytelling Strategies and Solid Samples The October 2009 CSPRC Luncheon focused on using storytelling to advance an organization's mission and featured guest presenter Maryanne Dersch of 501creative. 501creative offers valuable insight for your organization through their online "Candy Bowl" web site and "Candy Wrapper" monthly newsletter.
Creating Social Media Policies and Practices for Long Haul During the September 2009 luncheon, Allison Collinger of AHC Consulting shared tips for creating social media policies and practices for the long haul. 10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter Use these ten tips to increase the likelihood that your supporters will read your nonprofit email newsletter and act on what they see in it. Kivi Leroux Miller, Nonprofit Marketing Guide.com, offers these tips and more. Simple Steps and Practical Ideas
Cause Marketing Writing Styles for Print vs. Web Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments. Jakob Nielson, call the "kind of usability" by Internet Magazine, tells us the differences between print and the Web may not seem strong, but to achieve optimal results, each requires a distinct content style. Read more...
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