 |
 |
 |
 |
 |
 |
 |
 |
Top Tips
|
Go To...
|
Nonprofit Services Consortium -- "Communications Peer Circles"
Many nonprofit organizations often share the same missions and objectives; unfortunately, they do not always share their experiences and lessons learned. NSC's Peer Circles help bridge the gap between learning and information sharing. NSC offers two facilitated Peer Circles in 2010 that will help you network, share knowledge, materials and support in a facilitated learning environment. Best of all, the cost to participate is FREE!
Communications Peer Circle will be facilitated by Joe Mueller, Director of Public Relations, Greater St. Louis Area Council, Boy Scouts of America and President of the Community Service Public Relations Council (CSPRC). Joe is also author of the Nonprofit MarComm Blog devoted to helping individuals and nonprofit organizations develop successful marketing and communications strategies. The first peer circle will concentrate on developing a plan for marketing and communications with future circle discussions delving deeper in to various strategies and tactics . See details.
“From Carmaggedon to ‘Preparation Pays Off’”
One day after the re-opening of I-64, the December 2009 CSPRC luncheon featured a look at how the Missouri Department of Transportation (MoDOT) effectively crafted a successful public relations campaign for the highway’s two-year closure from MoDOT Community Relations Manager Linda Wilson.
Storytelling Strategies and Solid Samples
The October 2009 CSPRC Luncheon focused on using storytelling to advance an organization's mission and featured guest presenter Maryanne Dersch of 501creative. 501creative offers valuable insight for your organization through their online "Candy Bowl" web site and "Candy Wrapper" monthly newsletter.
Creating Social Media Policies and Practices for Long Haul
During the September 2009 luncheon, Allison Collinger of AHC Consulting shared tips for creating social media policies and practices for the long haul.
10 Surprisingly Easy and Startlingly Effective Ways to Improve
Your Nonprofit E-Newsletter
Use these ten tips to increase the likelihood that your supporters will read your nonprofit email newsletter
and act on what they see in it. Kivi Leroux Miller, Nonprofit Marketing Guide.com, offers these tips and more.
Simple Steps and Practical Ideas
- Tip: If you haven’t already done so, mount a plaque of your organization’s mission statement in the lobby or reception area.
- Tip: Make sure your organization’s logo appears in the background of organization photographs. (Easy to do after the fact with a “Photoshop” program.)
- Tip: Two months before a special event, place a prominent reminder of the event in your e-mail signature and on your fax cover page.
(Taken from “Bits, Tips & Power Points: 500 Practical Ideas and Insights for Nonprofit and Association Leaders,” by Richard J. Maladecki)
Cause Marketing
Cause Marketing provides three excellent publications for nonprofits, including a downloadable copy of "Why Bad Ads Happen to Good Causes And How to Ensure They Won't Happen to Yours" and a downloadable copy of "Communications Toolkit: A guide to navigating communications for the nonprofit world." The newest publication is Why Bad Presentations Happen to Good Causes and is available in limited quantities for free.
Writing Styles for Print vs. Web
Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments. Jakob Nielson, call the "kind of usability" by Internet Magazine, tells us the differences between print and the Web may not seem strong, but to achieve optimal results, each requires a distinct content style. Read more...
Have a Tip to Share?
|