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On Target: Spectrum 2009 • Agenda
Tuesday, May 12, 2009 • Viking Conference Center • 10709 Watson Road
This all-day conference is St. Louis' only such event designed exclusively for nonprofit professionals. Register Now!
[Download PDF version of Spectrum 2009 Agenda]
7:30 – 8:15 a.m.: Registration & Continental Breakfast
8:15 – 8:45 a.m.: Welcome & Keynote Address
Aiming for Truth: the Pitfalls of “Objectivity”
Charles L. Klotzer, founder; St. Louis Journalism Review
Even though representatives of nonprofits strive—just as do journalists—to be factual and honest with their targeted communities, they never offer all the information available. Explore how objectivity eludes communications practitioners and their organizations in this provocative opening salvo from the St. Louis pioneer of media analysis.
8:45 – 9:00 a.m.: Break
9:00 – 10:15 a.m.: Breakout Sessions I
Executive Director/Board Track
“Seven Deadly Sins” of Nonprofit Organizations
Yvonne S. Sparks, senior manager, community development; Federal Reserve Bank of St. Louis
Does your nonprofit suffer from “passion blindness”? Is your leadership guilty of pride, sloth or gluttony? Learn the seven things that every nonprofit should know to stay competitive, remain true to mission, build new relationships, and increase visibility and credibility.
Development Track
Boards and Effective Fundraising
Donna McGinnis, departmental coordinator; Non-Profit Management Program,
Washington University in St. Louis
Board members serve out of a passion for mission, and with the right coaching, can turn that energy into fundraising muscle. Learn how to help your board understand its role in fund development, reduce the anxiety of first-time fundraising volunteers, and find a way for each member to get involved.
Marketing/Communications Track
Market Research: Making Sense of What the Numbers Tell You
Jim O’Donnell, president; O’Donnell Communications
George Philips, founder and president; Philips & Associates
Donor and audience research is crucial, especially in a down economy. What’s the best way to get the information you need? Learn how to avoid questionnaire bias, ensure data validity, and put those numbers to work for you.
New to…Webcasts
Lights, Camera, Action...on Your Website
Kara Kaswell, president/web video specialist & Brian Podner, photographer; Webcast Resource
Brian Getz, web specialist; Thoughtprocess Interactive
Telling your organization’s story on your website with well-produced video can boost public image, build brand, and educate donors. See examples of how webcast additions can bring your website to life and create the buzz you are looking for.
10:15 – 10:30 a.m.: Break
10:30 – 11:45 a.m.: Breakout Sessions II
Executive Director/Board Track
Branding, Marketing and Fundraising: Why It All Matters
Dan Shasserre, senior consultant; Holmes Radford & Avalon
Bill Shelton, president & co-founder; Left Field Creative
Your organization’s “brand” is all-important in a world where look-alike messages are driving products and services into a commodity mode, especially in nonprofits where every cause is “worthy.” Explore how your brand’s values and personality affect stakeholders and drive marketing and fundraising.
Development Track
Marketing to Donors in a Tight Economy
Maryanne Dersch, strategist and super-fan; 501creative, Inc.
Now more than ever, you need to use marketing to strengthen your relationships with your donors—making sure they understand what you are doing and that they feel appreciated. It’s not about spending more money, but putting your energy in the right place.
Marketing/Communications Track
Is Your Website Pulling its Weight? Ten Ways to Improve Your Organization’s Online Performance
Jerry Gennaria, vice president of interactive; Paradowski Creative
According to a recent marketing survey, nearly 75% of new marketing dollars are being spent online. Are your online dollars delivering real ROI? Are you effectively communicating with your constituents? Is your website contributing toward your strategic objectives?
New to…Clutter-Busting
Transform Cluttered Spaces Into Productive Places
Julie Mahoney, organizational consultant
Organizing cluttered spaces saves time, money and mental energy. Learn to cut through the clutter that slows us down, wears us out, and keeps us from being productive at work and at home, with no-cost, time-saving solutions and tips.
11:45 a.m. – 1:30 p.m.: Lunch & Keynote Address, plus Elevator Pitch Winner & Attendance Prizes
On Target to Your Dreams: Seven Steps to Becoming INVALUABLE
Dale Furtwengler, president; Furtwengler & Associates, P.C.
Many people spend their entire careers looking for that one opportunity—the bull’s-eye of their dreams—to change their lives. Why settle for one opportunity? This internationally-known author and management consultant will show you how to use counter-intuitive thinking to create countless opportunities for yourself and your nonprofit.
1:30 – 1:45 p.m.: Break
1:45 – 3 p.m.: Breakout Sessions III
Executive Director/Board Track
The Top Brilliant Ways to Interact with a Foundation
Christy E. Gray, executive director; Whitaker Foundation
Bridget Flood, executive director; Incarnate Word Foundation
Join the executive directors of two local Foundations to learn the inside tale of what works and what doesn't, and how Foundation offices operate from the inside out. To keep it topical, special advice takes today’s economy into account.
Development Track
Events and Meetings: Contracts Are Key
James S. Goodman, CMP, director of meetings and conventions; American Optometric Association
Robert H. Gruebert, CMP, strategic account manager; Experient, Inc.
Many events and meetings involve facility contracts. What should and should not be included? What needs to happen after the contract is signed to create a successful event and satisfaction for both parties? Learn how to negotiate, manage expectations, and minimize your risk.
Marketing/Communications Track
Pitches That Work: The View From the Media Side
David Craig, principal; David Craig PR and Marketing
Ellen Futterman, editor; St. Louis Jewish Light
Brenda Madden Kimberlin, media consultant
Media pros constantly get numerous pitches for coverage. How can you help yours stand out? Get new ideas for angles and techniques from PR people who have years of background in TV, radio and print. Which pitches catch their attention?
New to…Sports Talk
Talking a Good Game: How Understanding Sports Can Help You Succeed
Allison Collinger, principal; AHC Consulting LLC
Countless business opportunities are fumbled or lost by hardworking women (men, too!) who don’t know how to talk about sports with clients, prospects and colleagues. Here’s a glimpse into America’s sports culture, with communication techniques to help you connect with sports junkies like a pro.
3:00 – 3:15 p.m.: Break
3:15 – 4:30 p.m.: Breakout Sessions IV
Executive Director/Board Track
Are You Ready for an Executive Coach?
Theresa Mayberry, Ph.D., project director; Leadership Services, Nonprofit Services Center
Professional coaches are effective mediators because they are outside experts who help you discover root causes of problems and make fundamental improvements. This workshop unravels the coaching process, provides tools to use in choosing a coach, and highlights individual and organizational benefits.
Development Track
Maximizing Support: Building “Friends” Groups and Leveraging Volunteers of All Ages
Jennifer Phillips, volunteer and community education coordinator; Alzheimer’s Association, St. Louis Chapter
Katie McGovern, development team; Voices for Children
Do you need more volunteers in key areas of your organization? Learn the basics of starting and connection with a young supporter group, as well as how to leverage those volunteers into development, marketing or other supporting roles.
Marketing/Communications Track
Smart Ways to Trim Printing Costs and Stay Within Your Shrinking Budget
Mike Rogger, sales executive; Midtown Printing
Just a few practical tips can save you time, frustration, and big money on your printing and mailing budget. We’ll discuss the new USPS “Move Update” requirements, how size and shape affect postage costs, what “FSC Certified” really means, and more.
New To…Social Networking
IN YOUR FACE(book)! Easy, Efficient Uses of MySpace, Twitter, YouTube and More
Nikki Llorin, public relations and marketing coordinator; Barnes-Jewish Hospital
Lauren N. Wilmore, education and marketing coordinator; Dance St. Louis
Learn which mix of these powerful Web 2.0 media is the right one to get your message to the users who want and need to hear it—plus practical application tips and ways to evaluate and improve your results.
4:30 – 5:00 p.m.: Open Networking
Wind down the day in the central concourse with refreshments and a last sharing of sharp-shooting tips.