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Spectrum 2008 • Agenda
Tuesday, May 6, 2008 • Viking Conference Center • 10709 Watson Road
This all-day conference is St. Louis' only such event designed exclusively for nonprofit professionals. Register Now!
| 7:30 - 8:15 AM | Registration & Continental Breakfast | |
| 8:15 - 8:45 AM | Welcome & Keynote Address | Gilbert Bailon Editorial Page Editor, St. Louis Post-Dispatch |
| 8:45 - 9:00 AM | Break | |
| 9:00 - 10:15 AM | Breakout Sessions | |
| Executive Director/Board Track | Strategic Technologies Maryanne Dersch, Strategist and Superfan, 501creative |
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| Development Track | The Power of Branding Linda Smith, Vice President, Global Brand Management, Busch Entertainment Corp |
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| Marketing/Public Relations Track | Measuring the Value of Media John Stephens, Owner/President, Media Watch and Gina Wilmering, Owner/President, Metropolitan NewsClips Service, Inc. |
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| New to…Website Design | Websites That Work E.J. Brewer, President, Golamac, Inc.; Jim O’Donnell, President, O’Donnell Communications; & Kim Schwaab, Owner, Evergreen Web Solutions |
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| 10:15 – 10:30 AM | Break | |
| 10:30 – 11:45 | Breakout Sessions | |
| Executive Director/Board Track | Staff or Struggle – Strike a Balance Amy Cole Buehler, MA, Principal, Development on Demand! |
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| Development Track | Engaging Younger Volunteers | |
| Marketing/Public Relations Track | Staff & Volunteers as Community Ambassadors Allison Collinger, Principal, AHC Consulting LLC |
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| New to…Graphic Design | Working Harmoniously With Graphic Designers: From DPI to Deadlines |
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| 11:45 AM – Noon | Break | |
| Noon – 1:15 p.m. | Lunch and Keynote | Media Panel: Getting Past “If It Bleeds, It Leads” |
| 1:15 – 1:30 PM | Break | |
| 1:30 – 2:30 PM | Breakout Sessions | |
| Executive Director/Board Track | Unlocking the Power of Your Board’s Spheres of Influence Victoria Schmitt Babb, Vice President, Paradigm Shift Studio LLC |
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| Development Track | Building Community & Corporate Relationships Erin Budde, President, Gateway Center for Giving & Amy Shaw, Vice President of Education, KETC-TV Channel 9 |
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| Marketing/Public Relations Track | Expand Your Media Relations Reach Through New Technologies Nancy Milton & Mary Hendron, Partners, Insight Marketing & Communications |
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| New to...Research & Evaluation | Research & Evaluation – What Are They Good For? Charles Gasper, Director of Evaluation, Missouri Foundation for Health |
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| 2:30 – 2:45 PM | Break | |
| 2:45 – 3:45 PM | Breakout Sessions | |
| Executive Director/Board Track | BBB Accredited Charity Seal Program Jim Judge, Director of Charity Information Service, Better Business Bureau & Carolyn Bier, Accountant, FOCUS St. Louis, and Former CFO, Parents As Teachers |
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| Development Track | Retaining Donors & Increasing Giving Diane Ludwig, Development Director, Walker Scottish Rite Clinic for Childhood Language Disorders & Timothy J. Willard, Ph.D., Vice President for Development, Ranken Technical College |
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| Marketing/Public Relations Track | Screw-ups – Wisdom From Failure Joe Mueller, Director of Public Relations, Greater St. Louis Area Council-Boy Scouts of America |
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| New To...Web 2.0 | Web 2.0 – What’s Right for Your Organization Kate Kromann, E-Communications Director, United Way of Greater St. Louis |
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| 3:45 – 4:00 PM | Break | |
| 4:00 – 4:30 PM | Final Session | Top Off Your Toolkit Announcing the 2008 Spectrum Elevator Pitch Contest Winners |
| 4:30 – 5:30 PM | Meet the Media Happy Hour | |