OASIS

Communications Manager

Position Purpose:

Help OASIS directors develop and implement local marketing plans to attract new audiences and increase participation. This position reports to the Director of Communications and Technology for The OASIS Institute, a national not-for-profit organization that provides programs in 25 U.S. cities to enrich the lives of older adults through lifelong learning and civic engagement opportunities.

Principal Accountabilities and Essential Duties of the Job: 

Coach and assist directors in planning effective marketing strategies, including:

• Identifying channels and strategies in each local community to reach new audiences with OASIS’ message and programs
• Conducting research to identify and profile target audiences
• Identifying and building relationships with local partners who can help market OASIS through their communications
• Building relationships with the local aging network to increase awareness and impact of OASIS and identify opportunities
• Communicating regularly with local media and identifying newsworthy stories to generate positive publicity
• Developing local marketing budgets and planning the best use of available funds
• Engaging volunteers in helping to promote OASIS in the community

Provide support to execute marketing strategies:

• Develop marketing communications to promote programs to new audiences, such as brochures, flyers, postcards, direct mail, presentations, online and email campaigns. 
• Serve as a liaison with OASIS’ staff and national marketing/advertising providers to develop effective communications

Qualifications

• Bachelors Degree required; Masters Degree preferred
• Minimum of three years experience developing and executing marketing strategies
• Solid skills in written and oral communication
• Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint)
• Desktop publishing skills

Application

Please email a cover letter, resume and salary history to:

Janice Branham

Director of Communications and Technology

jbranham@oasisnet.org