Events Archive

June 9, 2020 Webinar | Assessing Your Website

Nathan Sprehe, Co-founder and President of Almanac
Angie Winschel, Co-founder and Chief Operating Officer of Almanac
Ben Gathard, Technical Director at Almanac

Chances are, your organization needs more from your website than ever before. With more communications shifting to digital, out of need or convenience, your website must do more heavy lifting than you planned. But how do you know where to begin? Join members of the Almanac team to discover a framework for evaluating your website in four critical areas: Audience, Brand & Messaging, Goals and Measurement. We'll review a website assessment worksheet for internal teams, do Q&A and discuss.

June 16, 2020 WebinarGetting the Most From Your Website Analytics

Nathan Sprehe, Co-founder and President of Almanac
Angie Winschel, Co-founder and Chief Operating Officer of Almanac
Ben Gathard, Technical Director at Almanac

Website analytics can help you track who is coming to your site, where they go once they get there and how they found you. Analytics can tell you if your social media is successfully sending visitors to your site and if donors know they can give online. Unfortunately, decoding analytics reports is not as simple or straightforward as it could be, and good analytics depends on setting up measurable goals in the first place. Join the Almanac team for analytics definitions, bench-marking and measurement ideas and general discussion about how you can get more from your website analytics.

May 21, 2020 Networking Members-Only Happy Hour

Social distancing doesn't mean isolation. Grab your favorite drink and join us for an opportunity to share resources, discuss how we can support one another, and most of all, connect and socialize!

May 12, 2020 Webinar | COVID-19 and Internal Communication

Speaker: Katie Cothron, Watlow 

We are in unprecedented times. Whether you have people in your organization working remotely, from the office or not at all, we all have people that make our organizations run. How you communicate with them during this time matters. It will have implications for your organization now and in the future. In this presentation, social media strategist and storyteller Katie Cothron will help attendees think about practical and empathetic ways to communicate with your internal audiences so they know you are listening, understanding and working with them to get things done in this new normal.

April 20, 2020 Webinar | Address Stress

Speaker: Connie Fisher, Director of Mental Health Promotion for Mental Health America of Eastern Missouri

We miss you! While we can't meet in person right now, we invite our members to connect virtually and learn some ways to successfully manage stress. We know life can be stressful. Life during the COVID-19 pandemic is...well, unlike anything we've experienced.

This presentation will provide an in-depth discussion of various types of stress and the impact stress can have when left unmanaged. Recognize the signs and symptoms of stress and learn practical stress management strategies to use in every facet of life. Explore the potential benefits of stress and the importance of recognizing individual triggers and coping mechanisms. Learn simple tools that can be immediately implemented to help you feel better; and when used consistently, over time, equip you to better cope with life's inevitable stressors.

March 10, 2020 Luncheon | Tips and Tricks for Marketing on a Dime

Speaker: Joe Gfaller, Managing Director, Metro Theater Company

Whether you have a new pilot project that is under resourced or your budgets overall have grown increasingly constrained, odds are you are been asked (and will be asked again!) to deliver marketing success with limited financial resources. Limited dollars don’t have to mean limited impact if you consider a few key principles - both the tried and true and the new and innovative. Presenter Joe Gfaller will share a range of examples for the new and experienced marketer that can be modeled within your own organization.

February 11, 2020 LuncheonPlanning Your Editorial Calendar

Speaker: Jasmine D. Evans, Solopreneur and Proprietor at Jasmine D. Evans Public Relations, LLC

As we all know, content is KEY. It helps you attract, engage, and delight prospective donors, customers, partners and volunteers. This increases visibility bringing new visitors to your site, and ultimately, generates revenue for your organization. This workshop will provide nonprofit marketers with the framework to create an organizational calendar encompassing both internal and external aspects of their organization with the goals of communication planning and pre-developing content that is engaging, relevant and timely.

January 14, 2020 Luncheon | How to Talk to the Media Without Putting Your Feet in Your Mouth

Speaker: Karen Kalish, Author of "How to Give a Terrific Presentation", "Dealing Effectively with the Media", and "I'll See You On The Radio"

Don't miss this instructive, inspiring teacher! Whether you give formal presentations or give media interviews, learn from a pro about putting your best foot forward (and not in your mouth).

December 10, 2019 LuncheonStorytelling with Humans of St. Louis: How Listening Leads to Inspiration, Connection, and Engagement

Who doesn’t love a good story? But what makes a good story an engaging, captivating one that evokes compassion? Join Lindy Drew, co-founder and lead storyteller, and project manager of Humans of St. Louis (HOSTL), in a presentation that will highlight how she helped bring stories organically to life for various organizations in the St. Louis region including: Forward Through Ferguson, Missouri Foundation for Health and the Migrant & Immigrant Community Action Project, just to name a few.

This presentation will leave you inspired to discover new and original ways to tell your organization’s or donor’s photo, one person at a time.

November 12, 2019 LuncheonLife Beyond the Press Release: Telling Your Story, Your Way, Using Today's Tools

Remember when the only way we, as marketing professionals, had to communicate was to send a press release and pitch/wait on the media to possibly cover your event/story? Fast forward to 2019 and there are so many ways to share your organization's story/message/mission that it's hard to keep up with it all! The beautiful thing is that now we have the opportunity to share our story, our way, and on multiple platforms, engaging multiple audiences. 

Speaker: Shuntae Shields Ryan, Vice President of Marketing & Communications for the Boys & Girls Clubs of Greater St. Louis

October 22, 2019 ConferenceSpectrum 2019: the Conference for Nonprofit Marketers

Join 200 of your marketing and communication colleagues from across the St. Louis community for an all-inclusive day of professional development, networking, best practices, and new ideas.

September 10, 2019 Luncheon | Do People Trust Charities? Hear the Results from the BBB's

For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. BBB's uncovered shocking results about how the public trusts charities. The Donor Trust Report offers a macro-level view of the state of public trust for the charitable sector as a whole and for specific charity types. Other themes covered include: triggers of trust at the individual donor level, presentation of donor attitudes along generational and racial lines, and shifting views about generosity more broadly. Come to the September Luncheon to learn more about the results and how to have a trusting image in the public's eye.

August 13, 2019 Luncheon | Advocacy and Nonprofits

Advocacy can be a powerful tool to help advance the mission of your nonprofit while also garnering more support from the greater community. With restrictions on non-profit lobbying and limited resources, it can also be intimidating to know where to start. Join us for a panel of nonprofit professionals who have been successful in incorporating advocacy into their work and the lessons they’ve learned along the way.

Alexandra Rankin, Missouri Foundation for Health

A.J. Bockelman, Assistant Director, Empower Missouri
Trina Ragin, Director of Policy and Innovation, Operation Food Search

July 9, 2019 Luncheon | The VIP Circle of Influence

The VIP Circle of Influence provided strategic creative tools, techniques and diverse communications which result in amazing short and long-term opportunities.

Topics addressed:

  • New Advanced Networking direction

  • Excellent Tools for Relationship Building

  • Confidence Building Interpersonal Enrichment

  • Key Tools to Increase the Competitive Advantage

  • Enhanced Service Initiatives

Speaker: Jeri Schultz, President of Jeri Schultz & Associates, LLC

June 11, 2019 Breakfast | Breakfast with the Eggsperts: Enhance Your Volunteer Culture

Looking to add some vibrancy to your volunteer culture? Join us for small group discussions with local "eggsperts" over hot breakfast. These eggsperts will answer questions and give tips, advice, and new ideas to recruit, engage and communicate with your volunteers.

Carolyn Compton, Volunteer Coordinator, Alive (Alternatives to Living in Violent Environments)
Aimee Frey, Special Events & Volunteer Manager/Young Ambassadors Liaison, YWCA Metro St. Louis
Scott Bahan, Volunteer Program Manager, Missouri Botanical Garden
Michele Blanke, Volunteer Manager, Forest Park Forever
Julie Strassman, Volunteer Coordinator and Bereavement Assistant at Bethesda Hospice Care
Kristin Pendleton, Senior Specialist, Volunteer Recruitment American Red Cross of Missouri and Arkansas

May 14, 2019 Luncheon | The ALS Ice Bucket Challenge Five Years Later: What Happened After the Ice Melted?

In the summer of 2014, The ALS Ice Bucket Challenge dominated social media news feeds and raised over 100 million dollars for The ALS Association. Five years later, The ALS Association St. Louis Regional Chapter’s Director of Development, Katie McGovern, and Director of Marketing and Communications, Sandra Sullivan, revisit the circumstances surrounding the “largest viral social media movement” the nonprofit sector has ever seen and share lessons learned about fundraising, donor retention, corporate partnerships, mission awareness and whether it’s possible to capture lightning in a bottle twice.

Did the ALS Ice Bucket Challenge make a difference? And, what can your organization learn from this viral campaign?

Sandra SullivanDirector of Marketing and Communications at ALS Association St. Louis Regional Chapter
Katie McGovern, Director of Development at ALS Association St. Louis Regional Chapter

April 9, 2019 Luncheon | Modern Storytelling for Nonprofits

With increased pressure to stand out in a crowded marketplace and captivate the St. Louis donor-audience, Nonprofits are looking for powerful messaging to connect. The Almanac team will share how to create and use authentic stories that awaken empathy and inspire action. 

Angie Winschel, Chief Operating Officer of Almanac

March 12, 2019 Luncheon | Making the Census Count: How an Accurate Count Benefits Nonprofits

The census provides an official count of the United States’ population and information about important demographic changes over a 10-year period. This data is used to ensure states are being fairly represented, both in the allotment of federal dollars and the number of congressional districts. The federal funds driven by census estimates go toward numerous programs aimed at helping underserved communities.  The 2020 Census faces several challenges that could prevent an accurate and complete count, including reliance on new technology, budget cuts, and the possible addition of a citizenship question.  While the 2020 Census seems like a future concern, private and public entities must now prioritize efforts to get out the count.

Speaker: Alex Rankin, Government Affairs Manager for Missouri Foundation for Health

February 12, 2019 Luncheon | I'm Not Playing on Social Media: How to Prove Your Social ROI to Your Organization 

Often, nonprofits understand the importance of having a social media presence. However, sometimes it can be difficult to show how that one tweet, Facebook post, or LinkedIn article translates into impact. In this workshop, attendees will learn how to choose key performance indicators that align with organizational goals and how to effectively document and communicate data that shows the social media efforts being produced are helping to drive the organization forward. 

Speaker: Aleshia S. Patterson, Digital Marketer 

January 8, 2019 Luncheon |  Leadership Strategies that Bridge the Nonprofit and For-Profit Worlds

A panel of for-profit business executives who have recently transitioned into leadership roles in the nonprofit world discussed the transition, lessons learned, similarities, leadership strategies, and enriching their nonprofit work and furthering their organizations’ mission.

Steve Moergen, Executive Director of Voices for Children
Michelle Tucker, Executive Director of Epworth Children’s Home 
Charles Hoffman, Dean of College of Business Administration, University of Missouri- St. Louis 

James Shearburn, who came out of retirement to serve as 
Development Director of DEAF Inc.

December 11, 2018 Luncheon | Muny 100: A Year in Review

Kwofe Coleman, Managing Director and Emily Parker, Assistant Director of Marketing of The Muny will review the institutional marketing successes of The Muny’s centennial marketing campaigns.

November 13, 2018 Luncheon | Inside the Donor Mind: Branding and Communication Strategies that Resonate

What makes a donor engage? Why, with varying degrees of passion, do they decide to fund? How can we keep existing donors engaged amidst deteriorating tax incentives? Lindsay Matush, CEO of Vario Marketing, will help you assess the “donor resonance” of your brand and equip you with tools for understanding your donors’ motivations. You’ll gain practical marketing ideas for year-round communication to retain and attract donors. We’ll review case studies, laugh out loud, and cover insights about the habits of funders, individual donors, and your board.

October 9, 2018 Breakfast | The New Media: Making Social Work for You

Facebook, Instagram, Twitter, Snapchat, LinkedIn—long gone are the days where the only source for news was the news itself. Join Abby Samel of Storyboard Consulting to discuss these changes in our medial landscape. With more people turning to their smartphones and social feeds for the news of the day, Abby will provide tips to help you take control. Learn how to tell your story in a way that catches attention and makes you the authority in your field.

September 11, 2018 Luncheon | Rock 4 the Cause Case Study

CSPRC hosted a moderated case study discussion of Rock 4 the Cause, a new benefit concert in our community. The 2017 pilot event brought eight local charities together for a community fundraising event with plenty of challenges and successes. Panelists from Pony Bird, Best Buddies, TASK, and Medici discussed what worked, what didn’t work, and how they will adapt their approach going forward.

August 28, 2018 Speed Networking | Networking with YNPN St. Louis

Networking can be hard, but we make it easy! We teamed up with The Young Nonprofit Professionals (YNPN) of St. Louis for some speed networking. Each round of speed networking lasts roughly two minutes, giving you time to make a quick, meaningful connection. Then you’re off to meet someone new. This is a great opportunity to grow your professional network exponentially and to connect with other large membership organizations.

August 14, 2018 Breakfast | Breakfast with the Eggsperts: New Ideas in Fundraising and Events

It's easy to feel stuck the same stale fundraising methods and events. Join us for small group discussions with local "eggsperts" over hot breakfast. These eggsperts will answer questions and give tips, advice, and new ideas to revitalize your fundraising and event planning. Breakfast and networking begins at 7:30 a.m. Presentation begins at 8:00 a.m.

Jarel Loveless, Development Director, Teach for America
Lyndsey Reichart, Development Director, Oasis Network
Jessica LaBozzetta, Director of Innovation Hall, Venture Cafe
Rachel McCalla, Event Director, Third Degree Glass Factory
Rachel D'Souza-Siebert, Founder and Principal, Gladiator Consulting
Allie Magee, Senior Manager of Development, The Nine Network of Public Media
Rachel Weis, Vice President of Client Service, Evntive

July 24, 2018 Panel | Women Trailblazers: Stories of Progress

A special panel discussion at the University of Missouri–St. Louis featuring female trailblazers who forged businesses and nonprofit organizations against all odds. These women told their stories about conquering institutional obstacles to become accomplished leaders. 

Jeri (Geralyn) Schultz, Founder at Women Who Inspire Series a Division of Jeri Schultz & Associates, LLC and adjunct at Webster University


Jessica Adams, Founder and Director, St. Louis Area Diaper Bank
Natalie DuBose, Founder and Owner, Natalie's Cake and More

Deletra Hudson, Founder and Owner, Deletra Hudson, LLC

Khalia Collier, Owner and General Manager, St. Louis Surge 

Lus R. Haberberger, Founder and President, Luzco Technologies, LLC

July 10, 2018 Breakfast | Galvanizing Your Greats: Engaging Board Members for Greater Mission Success

Wouldn’t you love an engaged board who works between meetings, attends scheduled meetings prepared and ready for action, and champions your work in the community? Who wouldn't?! “Board Engagement” can feel cliché, but with the right steps and strategies you can deepen your board’s commitment to your mission, connect them to and support them in accomplishing meaningful contributory work, and galvanize them into action. 

Ashley Holmes and Jennifer Drake Fantroy of The Rome Group discussed the best ways to leverage your leadership for greater success.

June 12, 2018 Luncheon | Benefits-Based Volunteer Recruitment

Your organization is looking for great new volunteers…but are they looking for you? Are your volunteer opportunities offering something they want?
Julie Strassman, Volunteer Coordinator for Bethesda Hospice Care, gave a fun and interactive presentation on benefits-based volunteer recruitment methods.

Julie discussed how to map your volunteer benefits, write attractive recruitment appeals, and sweeten the deal.

May 8, 2018 Spectrum Annual Conference

"Get on Track" at the 2018 Spectrum Conference. The annual conference tailored to nonprofit communication professionals takes participants "From Foundation to Innovation" in 2018. The event included 2 keynotes, breakfast and lunch, and breakout sessions in four distinct tracks. Track themes include Leadership, Development, Marketing/Communications, and Trending/Innovation.

Morning Keynote Speaker: Keisha Mabry | author; lecturer, Washington University in St. Louis; Director of Innovation at College Bound; contributor for the Huffington Post and Watch the Yard.

Afternoon Keynote Speaker: Matthew Homann | founder and CEO, Filament; founder, Invisible Girlfriend and Boyfriend

April 10, 2018 Breakfast | Breakfast with the Eggsperts: Digital Marketing

"Eggsperts" hosted small group discussions over hot breakfast for tips on upgrading your digital media. Topics included maximizing your organization's presence with Facebook, Twitter, Instagram, LinkedIn, podcasting, and live streaming.

Sean Brady, SB Sales Enablement & Promotion Strategy | Live streaming
Clayton Clark, Co-owner, Big Rush Marketing | Facebook
Barry Hammond, Principal, Cirrus Solutinz | LinkedIn
Marjorie Moore, President & CEO, MindsEye | Podcasting
Stefani Pollack, Co-Founder, Build Digital Marketing and Cupcake Project | Instagram
Scott Thomas, Co-Founder, Build Digital Marketing and | Instagram

March 13, 2018 Luncheon | Relationship Between Culture and Brand: How to Find Your "Why"
Sponsored by Linda A. Howdeshell, CPA

What is an organization’s “why”? Their “why” is their brand’s grand narrative, and culture is the source of the “why.” Eliot Frick and Angela Hochman of Bigwidesky discussed the importance of having a developmental, progressive narrative. They shared theories and tips to align the humans at an organization with the authentic foundation that creates the culture—which creates the “why.” Attendees learned how to humanize their brand to effectively communicate their “why.”

February 13, 2018 Breakfast | Breakfast with the Eggsperts: Writers Roundtable

Small group discussions with local "eggsperts" over hot breakfast for tips on several types of professional writing. Topics included grant writing, blogging, web content, press releases, annual reports, and other specific areas.

Sara Bell, Senior Information Specialist, University of Missouri–St. Louis: Web Content
Becky Rasmussen, Director of Marketing, Focus St. Louis: Newsletters
Laurie Water, Marketing and Communications Manager, YWCA Metro St. Louis: Public Relations/Storytelling
Kelly Howard, Saint Louis Art Museum: Grant Proposal Writing
Dave Baugher, Author and Journalist: Press Releases/ Blogging
Elaine Cha, Storyteller/Journalist, Big Brothers Big Sisters of Eastern Missouri: Storytelling/Grant Reports
Andrea Androuais, Publications Editor, Missouri Botanical Garden: Annual Reports

January 18, 2018 Special Panel | Aligning Our Work with Action: Communicating During Times of Unrest and Uncertainty

The Missouri History Museum hosted CSPRC's audience for a special panel discussion on how to communicate during times of uncertainty around topics related to social justice. Speakers included:

Gary Parker, MSW, Washington University

Yemi Akande-Bartsch, Ph.D., FOCUS St. Louis
Ernest E. Garrett III, DEAF, Inc.
Mary Rachel Gould, Ph.D., St. Louis University
Amy Hunter, St. Louis Children's Hospital

January 9, 2018 Breakfast | Gateway Arch Park Foundation: Achieving the CityArchRiver Vision

The Gateway Arch and its grounds have undergone a major, multi-year renovation. Tom Nagel, Communications Manager for the Gateway Arch Park Foundation, discussed the communication techniques, strategies, and challenges experienced by the Gateway Arch Park Foundation and the development of the CityArchRiver project.

December 12, 2017 Luncheon | #Fail or #BestDayEver Sharing Stories with CSPRC
Luncheon sponsored by the St. Louis Area Foodbank.

On December 12th, speakers shared the innovations they tried in 2017 so others could learn from their mistakes and successes. 

Deb Cottin, Safe Connections
Ryan Farmer, St. Louis Area Foodbank
Kristine Gruver, Missouri Botanical Garden
Sam Moore, Missouri History Museum
Emilee Morton, MADCO Modern American Dance Company

November 14, 2017 Luncheon | Level Up: Taking Your Social Presence to the Next Level

Sam Moore, Online Communications Coordinator for the Missouri History Museum, tackled social media beyond the basics, including:

  • Building posts that people want to click on: You've got content and you're sharing regularly, but are you presenting that content in the most effective way possible?

  • Consistency is key: What are you doing to present yourself consistently and in the best way possible, regardless of where your community finds you online?

  • Some free (or almost free) tools every nonprofit social media manager should have in their digital toolbox.

October 10, 2017 Luncheon | Fear of Fundraising
Luncheon sponsored by RubinBrown LLP

Fundraising doesn't have to be frightening. Mary Kitley, Chief Development Officer at St. Patrick Center, discussed how to overcome that fear. Mary presented on why people choose to give money, how to prepare for an ask, and how to craft your “pitch.” As a communications expert, these fundraising best practices can help you, your board members, and volunteers prepare for important asks.

September 28, 2017 Breakfast | Breakfast with the Eggsperts: Leadership

Local leaders answered questions and give advice on nonprofit leadership and communications. Attendees spoke with executives in small round-table discussions, networked, and shared best practices with fellow CSPRC members. 

Maureen Hill, President and CEO, ALS Association, St. Louis Regional Chapter
Diane Johnson, Vice President of Institutional Advancement, Missouri Botanical Garden
Mary Kitley, Chief Development Officer, St. Patrick's Center
Matt Menietti, Executive Director, GlobalHack
Josh Wilson, Executive Director, Mission St. Louis

September 12, 2017 Luncheon | The Conversations Continue: A Roundtable Discussion From Spectrum

Some of the most highly rated speakers from the 2017 Spectrum conference led roundtable discussions, sharing additional information in their areas of expertise and continuing the conversations they began at the May Spectrum conference.

Maryanne Dersch, 501 Creative - Courageous Communication: how codependence is making your brand boring and what to do about it
Matt Menietti, GlobalHack - Maximize Your Mission Through Technology and Automation
Chris Reimer, Maryville University -  Facebook Live & Livestreaming: Everything You Need To Know
Jennifer Rigdon, Express Scripts - Communicating Out Loud!: Communication Skills for Humans
Mary Valloni, Fundraising Coach, Trainer - Is Fundraising Freedom Possible for Your Nonprofit?
Angie Winschel, Almanac - Secrets of the Digital Universe: Revolve Around Your Audience

August 15, 2017 Networking | Speed Networking with YNPN St. Louis, CSPRC and AFP*

Networking can be hard, but we make it easy! We teamed up with The Young Nonprofit Professionals (YNPN), St. Louis and Association of Fundraising Professionals (AFP) to bring a bunch of young nonprofit professionals together for some speed networking.

Each round lasts roughly two minutes, giving you time to make a quick, meaningful connection, before you’re off to meet someone new. This is a great opportunity to grow your professional network exponentially and to connect with other large membership organizations.

August 8, 2017 Luncheon | Current Trends in Nonprofit Communications to Engage Donors
With Kathlee Freeman, Grant Writer at Junior Achievement of Greater St. Louis

Between recruiting volunteers, writing grants and board meetings, communications is often an after-thought for many nonprofit organizations. Communications and marketing, though, are the bedrock of telling your nonprofit’s story, its impact, and inspiring others to get involved. And while digital platforms are important, your social media is only a piece of the communications puzzle. This presentation covers nonprofit marketing and communications trends, focusing on how to engage donors, especially millennials.

July 27, 2017 Breakfast | Breakfast with the Eggsperts: Foundation

Representatives from local foundations answer your questions and give advice. Speak with them personally, network and learn more about their best practices from fellow CSPRC members. Bring your questions for the Eggsperts.

Michael Renner: Missouri Foundation for Health (MFH)
Rene Cope: Employees Community Foundation of The Boeing Company
Linda Aitch: St. Louis Philanthropic Organization
Deborah Dubin: Gateway Center for Giving

July 11, 2017 Luncheon | Communicating During A Crisis: Best Practices to Prepare Your Media Plan
With Lance LeComb, Manager of Public Information and Spokesman for Metropolitan St. Louis Sewer District (MSD)

Do you have a plan for crisis communication? Preparing ahead can help your organization navigate a crisis when it happens—and even lessen the impact. Join Lance LeComb, Manager of Public Information and spokesperson for the Metropolitan St. Louis Sewer District, as he shares some best practices, including:

  • What a good crisis communication plan should include

  • Why every organization should have a plan and think about a crisis before it happens

  • The benefits of proactive planning versus reactive response

  • Recent examples of what works—and what doesn’t—in the media

June 13, 2017 Luncheon – Refreshing the Forest Park Forever Brand: A Case Study

Stephen Schenkenberg will discuss how his team developed a unified, contemporary brand identity and messaging platform for the conservancy that helps care for Forest Park. Stephen will delve into the six-month process his team went through, including working with board members and an outside design firm, and explain how the project has positioned the conservancy to earn greater visibility, awareness and support throughout the community.