May 14 Luncheon | The ALS Ice Bucket Challenge Five Years Later: What Happened After the Ice Melted?

Tuesday, May 14 | 11:30am–1:15pm
Maggiano's Little Italy | 2 The Boulevard | Richmond Heights, MO 63117
$35 Members | $49 Nonmembers | $35 Students

In the summer of 2014, The ALS Ice Bucket Challenge dominated social media news feeds and raised over 100 million dollars for The ALS Association.  Five years later, The ALS Association St. Louis Regional Chapter’s Director of Development, Katie McGovern, and Director of Marketing and Communications, Sandra Sullivan, revisit the circumstances surrounding the “largest viral social media movement” the nonprofit sector has ever seen and share lessons learned about fundraising, donor retention, corporate partnerships, mission awareness and whether it’s possible to capture lightning in a bottle twice.

Did the ALS Ice Bucket Challenge make a difference?  And, what can your organization learn from this viral campaign?

Sandra Sullivan, Director of Marketing and Communications, ALS Association St. Louis Regional Chapter, is a nonprofit communications professional with more than 15 years of experience driving marketing strategy and creating innovative campaigns to increase awareness and engagement. 

Katie McGovern, Director of Development, ALS Association St. Louis Regional Chapter, is a nonprofit professional with 15 years’ experience in development, communications and volunteer and staff management. 

Networking begins at 11:30am. Lunch and presentation begin at noon.


 June 11 Breakfast | Breakfast with the Eggsperts: Enhance Your Volunteer Culture
Tuesday, June 11 | 7:30am–9:15am
Maggiano's Little Italy | 2 The Boulevard | Richmond Heights, MO 63117
$35 Members | $49 Nonmembers | $35 Students

Looking to add some vibrancy to your volunteer culture? Join us for small group discussions with local "eggsperts" over hot breakfast. These eggsperts will answer questions and give tips, advice, and new ideas to recruit, engage and communicate with your volunteers.

  • Carolyn M. Compton, MSW, MPA, Volunteer Coordinator, Alive (Alternatives to Living in Violent Environments)
  • Maggie Strube, Volunteer Coordinator, Ready Readers
  • Aimee Frey, Special Events & Volunteer Manager/Young Ambassadors Liaison, YWCA Metro St. Louis
  • Scott Bahan, Volunteer Program Manager, Missouri Botanical Garden

Networking begins at 7:30am. Breakfast and round table discussions begin at 8:00am.