*Member profiles written by Dennis O’Brien
Patti McCarty, MA, MFA, is a freelance writer with a passion for helping nonprofits tell their stories. Prior to founding McCarty Communications, she served on the marketing and communications team at St. Louis Children’s Hospital Foundation for five years. While there, her key focus was to help the foundation’s donors understand the pediatric research they funded.
Patti has been a member of CSPRC since 2013 and currently serves on the CSPRC Communications Committee editing Noteworthy. “I joined CSPRC because, for me, it’s all about keeping current on best practices and networking,” she said. “Plus, let’s face it, nonprofit communicators are the cool kids.”
Patti holds a Bachelor of Journalism degree from the University of Missouri-Columbia, an MA in Marketing from Webster University and a MFA in Creative Writing from the University of Missouri-St. Louis. She lives in the vibrant South Hampton neighborhood of South City with her husband and their beloved Goldendoodle Gracie.
McKenna Mitchell serves as Fundraising Events Coordinator & Development Associate at LifeWise STL (formerly Kingdom House).Prior to this role, she worked in marketing and events for Ballpark Village.
“I value CSPRC as a way to build up your network with like-minded individuals,” said McKenna, who serves on the Spectrum Committee. “It's inspiring to be in a room with people of different backgrounds and professions, all with the same intentions. As someone new to the nonprofit world, I've learned a lot from the panel discussions.”
McKenna graduated from the University of Missouri with a BA in Human Development & Family Studies, a minor in Public Service & Leadership, and a Multicultural Certificate in 2016. She also completed the Peace Corps Preparatory Program at Mizzou and has done numerous service-learning projects including two trips focusing on Sea Turtle Conservation work in Costa Rica, volunteering in a special needs school for two months in Ghana, volunteering at an elephant sanctuary in Thailand, and teaching English classes in Cambodia.
McKenna currently serves on the FLOURISH St. Louis Community Leaders Cabinet, which was formed to achieve zero racial disparities in infant mortality through the St. Louis Region by 2033.
Linda Robinson, MA, has served as Director of Volunteer Recruitment of Big Brothers Big Sisters of Eastern Missouri since April 2019. She was the Operational Team Lead for Wells Fargo Advisors for the prior 11 years, and Assistant Supervisor for A.G. Edwards and Son for the 18 years preceding that.
“I joined CSPRC to build my network with individuals in the nonprofit sector who have experiences in the field of public relations, marketing and volunteerism,” she said. “This knowledge will help me in my personal and professional development as I pursue my goals.”
After earning a BS in Communications from Lindenwood University in 2001, Linda earned an MA in Human Resources from Webster University in 2016 and a second MA from Webster in 2018, this time in Nonprofit Leadership.
This experienced professional has an extensive career as a volunteer and volunteer coordinator at 11 nonprofits, including Better Family Life, Concordance Academy, Korean Cultural Festival, Nine Network and the Pujols Foundation. In addition, she has been recognized for her volunteer service 10 times between 2007 and 2018. Details can be found at her LinkedIn profile.
Rose Miyatsu, MA, a Department Specialist/Writer for Washington University's Arts and Sciences Communications, earned her PhD in English in May 2019. Her dissertation focuses on 20th-century American novels, with a focus on disability studies.
“As a student aspiring for a career in non-profit communications and marketing , I greatly value the opportunities CSPRC provides me to network and learn more about the nonprofit agencies I plan to serve,” she said, “It also offers me a way to learn about different strategies for strengthening programing and marketing."
Rose has engaged in a variety of writing and editing projects, including 18 months as a paid blog writer for the University Libraries’ Special Collections. She also created a campus-wide marketing campaign to promote inter-university communication on graduate careers, and her strategy for this campaign is currently being adopted by other Universities. She has also taught Writing One as well as Women, Gender, and Sexuality Studies. Since 2016 Rose has volunteered at Places for People preparing clients with mental illnesses for the HiSET exam. She recently began a newsletter for HavenHouse.
Rose is a martial artist with over ten years of experience in Brazilian Jiu Jitsu. She lives in St. Louis with her husband, Toshi, and pet tortoise Chekov.
Lisa Naeger Shea is Marketing and Communications Manager of Catholic Charities of St. Louis, a COA and BBB accredited federation of eight 501(C)3 agencies, each with a distinct mission. Since March 2018, she has been responsible for the central office’s overall mar/com strategy and day-to-day operations, as well as supporting mar/com personnel at each of the eight agencies.
While working for 10 years in the cable broadband (Suddenlink) and data storage/security (TierPoint) sectors, she learned the value of professional peer organizations. “As soon as I transitioned to the nonprofit world, I wanted to seek out the relevant local support group,” said Lisa. “Everyone recommended CSPRC, and at my first lunch event, I was able to not only listen to a presenter who shared information relevant to my work, but also network with people who, like me, are taking on the unique challenges (and joys!) inherent to community service/nonprofit communications.”
After graduating from UM in 1989, Lisa taught preschool (Clayton Child Center, Jewish Hospital Employee Child Center) and kindergarten (St. Boniface), and managed an educational toy store (The MIND Construction) at the St. Louis Galleria before spending 14 years as a fulltime at-home parent, “manic volunteer and freelance writer and editor.”
Lisa currently serves as board president for Criminal Justice Ministry and is involved in organizations at St. Margaret Mary Alacoque in Oakville.
Cody Hinkle is Director of Marketing and Communications at Beverly Farms Foundation, a BBB Accredited Charity and a planned community in Godfrey, IL, that looks and feels like a neighborhood and provides a loving, caring home to 400 individuals with intellectual or developmental disabilities.
“We joined CSPRC as an organization member to network, as well as to take advantage of the educational series each month,” she said. “The topics that CSPRC chooses are all things that both our marketing and development departments find necessary and thought provoking.”
After graduating from SIU Edwardsville in 2002, Cody worked for Liberty Bank, Bau Funeral Homes, and Madison County where she worked as Circuit Clerk. She then served as Operations Director/Marketing Coordinator from 2009-2014 before assuming her current responsibilities.
On a personal level, Cody is married to Chris Hinkle and has one son Memphis. She enjoys history, politics and volunteering for events and committees in the RiverBend area of Illinois.
Barrett Baebler, D. Mgt., Associate Professor of Entrepreneurship and Nonprofit Management, has served as the Director of Nonprofit Management and Leadership programs at Webster University since 2012. “Today’s nonprofits face challenges requiring strong leaders with new skill sets. How does one acquire these skills? By actively participating in nonprofit professional organizations like CSPRC and by continuing their professional education,” said Dr. Baebler.
Dr. Baebler has been active in CSPRC for years. “CSPRC provides nonprofit professionals an opportunity to network and learn through great programmming and events. CSPRC members are also eligible for tuition discounts at Webster University.”
According to Dr. Baebler, nonprofits need professionals who can ensure the financial viability of the organization, address human resource management and operations, and deliver their mission. “Nonprofit leaders have to have the skills to balance the business-side with the mission-side of their organization,” he said, “At Webster University, we have expert faculty who teach these skills.”
Dr. Baebler serves as a consultant, and advisor to nonprofits focusing on capacity-building, financial management, strategic planning, and business plan development.
Dorothy Carlin founded her firm, Simply Strategy, 10 years ago when she wanted to move from a traditional agency to a research-driven, consulting business. Providing quantitative and qualitative research, strategic way-finding and project management, she feels fortunate to serve clients she truly cares for.
"Now we’re a four-woman team serving companies and organizations who impact the well-being of people and communities," Carlin says. "Non-profit professionals are more constrained than their for-profit peers yet just as quality-and brand-minded. I love the problem-solving and collaborative nature of my non-profit colleagues. The connections I have made through CSPRC have impacted my business—both by connecting me with potential clients and building relationships with other professionals with whom we’ve partnered. CSPRC offers a unique venue to collaborate with true professionals across the spectrum of organizations in St. Louis."